Follow Jordan! Take over the team! Stephen Curry s retirement plan is revealed!

On June 3, according to CNBC Sports, 37-year-old Golden State Warriors star Stephen Curry, although he is still in the NBA, he has already started planning for retirement early.

Today, in an interview with NBC Sports, Curry admitted that once he ended his player career, he would devote himself to Thirty Ink, a company that covers multiple fields such as media, wine industry and marketing, and Curry himself serves as CEO.

Many people may still be in the primary impression of athletes playing with side jobs, but Curry's business territory is much more than that. The core companies under Thirty Ink, he runs the core companies of Unanimous Media, which focuses on film, television and podcasts. His bourbon brand Gentleman’s Cut is entering the high-end liquor market and a 7K marketing company that provides brand consulting and athlete development strategies.

"After I retire, I will participate more in the daily operations of these companies. It is not just a name, but to truly assume the responsibility of the CEO."

Take charge of his own business empire is Curry's first phase retirement plan. His ultimate opportunity is to have an NBA team:

"Michael Jordan is the only person in our generation who has done this. He has become the controlling shareholder of the Hornets and is actually involved in the operation of the team, which is very attractive to me."

But this goal is not easy. In the past decade, the valuation of NBA teams has risen. According to the latest statistics from CNBC Sports in 2025, the current average market value of NBA teams is as high as US$4.66 billion. Even a top athlete like Curry with an annual income of more than $150 million is difficult to directly take out a large amount of money to control a team.

As he said himself: "Obviously, there are many levels and thresholds."

Although it is difficult, Curry does not intend to give up. He is currently an investor in the women's 3V3 league Unrivaled and has previously expressed his plan to acquire a WNBA team. It can be foreseeable that Curry will continue to make in-depth investments in the field of basketball after retirement.

In addition to business layout, Curry is also regarded by the outside world as a potential stock in the future NBA commentator. It is reported that he has been included in the list of key recruitment commentaries after retirement by many broadcasting platforms, including NBC, ESPN, Amazon, etc., all extending olive branches to him. According to media estimates, such work can bring him millions of dollars in annual income.

Curry was calm about this, but he was still cautious.

"I won't rush to make a decision. I'm thinking about what is the right opportunity for me, because no matter what I do, I hope I'm devoted myself to it."

In the 2024-25 season, Curry's annual salary will exceed $55 million, which is still the highest level of the NBA salary. And since 2017, he has been the highest-salary player in the league. Last year, Sportico Media rated him as the second highest annual athlete in the world, with a total salary + endorsement amount of up to US$153.8 million.

As Curry approaches the end of his career, his highlights of his life have not ended, and the next highlight is gradually beginning.