Riding on NBA customized theme bikes NBA NBA China and Hello have reached many years of strategic cooperation

IT Times reporter Pan Shaoying

One is the focus of jumping on the basketball court, and the other is the riding trajectory on urban roads. What kind of sparks will occur when the two collide together?

On May 7, NBA China and Hello Travel announced that the two sides have reached a long-term strategic partnership. Hello will serve as the "NBA China official market partner", breaking the boundaries between basketball and cycling, bringing users energetic and passionate joint activities and exclusive benefits, and creating a new experience.

Based on this cooperation, Hello will carry out all-round measures around brand alliances, scene co-creation and user experience upgrades. In terms of brand alliances, Hello will launch NBA team customized theme shared bicycles to integrate the passion and vitality of basketball into cycling; in terms of scene integration, Hello will carry out NBA themed campus activities in universities across the country, integrating cycling and basketball elements, so that more young people can feel the fun of sports and release youth energy. In addition, Hello will also create an online NBA zone to provide users with a richer travel experience and more opportunities to participate in NBA activities.

Relying on digital innovation, Hello has joined hands with NBA China to upgrade its online interactive experience for users. For example, through the joint member rights and interests of users, they can not only enjoy cycling discounts, but also have the opportunity to obtain exclusive benefits such as NBA viewing rights and peripheral products. At the same time, Hello and NBA China will also jointly advocate a green and healthy lifestyle and contribute to the sustainable development of society.

At present, Hello has more than 750 million registered users. The NBA is a popular international professional sports league in China and has more than 425 million fans on social media platforms. Li Jianwei, senior vice president of NBA China, said that this time, this time, interprets the common vision of both sides in promoting a healthy lifestyle through sports. A series of new online and offline activities, while advocating the concept of national fitness and green environmental protection, demonstrates the passion and charm of the combination of NBA and cycling.

Hello co-founder and CEO Yang Lei said that this is an important step taken by Hello on the road to brand globalization and youthfulness, and it is also a deep integration of low-carbon travel and sports culture, conveying the concept of green travel to a wider user group and contributing to the sustainable development of the earth.