Foshan s "La Liga" Football League: "Grassroots Feast" drives regional economic and cultural vitality

) With its unique cultural label, this grassroots football event rooted in the heart of the manufacturing industry in the Pearl River Delta is showing vigorous vitality and development potential with its deep mass base, innovative "football +" model and significant driving role in the regional economy.

grassroots stage, the core charm of the Foshan "La Liga" league lies in its deep mass base. There are many football enthusiasts from all walks of life on the field: couriers, cold vegetable stall owners and other ordinary workers. With their love for football and superb skills, they have repeatedly contributed wonderful volleyball shots and single-shot moments. Last year's champion team, Nanhai Shishan Huaxing Suzuki, has further strengthened its strength this year, attracting high-level players including former Ligue 1 player Stephen Mene, former Chinese national team player Jiang Ning, and local well-known player "Foshan King of Foshan" Li Yihua. The league's scale continues to expand, and this year it attracted 40 teams to participate, including the "Hong Kong and Macau United Team" composed of Hong Kong and Macau football enthusiasts. The competition level and attention level of the event have been significantly improved.

"Football +" integration drives cultural and tourism consumption

The event organizing committee innovatively creates the "football + cultural and tourism" model, deeply integrating sports competition with local culture and consumption scenarios. The competition site introduced a national intangible cultural heritage english singing and dancing performance, a light show of 700 drone formations, and simultaneously played the classic song "Friendship Years", the establishment of a beer festival, and the launch of "Jianlibao Ice Cream" carrying urban memory and other special activities. This model has achieved remarkable results: the event in 2023 attracted a total of 1.46 million viewers, and the number of online related content clicks exceeded 4.3 billion, directly driving the sales of night markets around the stadium to surge by 4.5 times year-on-year. This year's event has been further upgraded, and multi-ethnic cultural performances such as Xinjiang songs and dances, Dong ethnic songs and other nodes are integrated into the competition and other multi-ethnic cultural performances, and continue to enrich the viewing experience.

Innovate operations and strengthen event brands

Event organizers actively use new media and creative marketing strategies. By planning topics such as "The final battle is about to start", "Death Group B Revenge (such as the cheering confrontation between the Chaoshan green shirt fan group and the Zhanjiang red shirt fan group)", we can effectively increase the popularity of the Internet and the sense of participation of fans. At the same time, the 19th Foshan "La Liga" short video competition was officially launched, using lenses to freeze the highlights of the event, with a total prize of up to 200,000 yuan, encouraging the public to participate in content creation and continuously expand the influence of the event.

Based on the industry and empowering regional development

Different from other events, Foshan's "La Liga" League deeply combines local characteristics to create a dual-wheel drive mode of "industrial football" + "Greater Bay Area World Cup". Most of the participating teams are supported by the naming of powerful local companies, becoming a unique window to showcase "Made in Foshan". Sanshui New City plans to build a comprehensive football sports center with a total investment of about 1 billion yuan and an area of ​​330 mu. It aims to improve the carrying capacity of the event and serve as a base for future development. The vigorous development of the league effectively connects the village economy, drives related industries such as catering, accommodation, retail, and culture, and provides a "Foshan sample" for exploring the coordinated development of football events and regional economy.

Foshan's "La Liga" League is showing strong vitality and comprehensive benefits with its unique integration model of "grassroots + professionalism" and "sports + culture + industry". It is not only a carnival stage for football enthusiasts, but also an important driving force for promoting the integration of culture, sports and tourism in Foshan Sanshui District and even the Guangdong-Hong Kong-Macao Greater Bay Area.

Interview and writing: Nandu reporter Li Xing

7M vn